Brand/Print/Web.

One by One is a new shop from Arabella Drummond in Soho London. The first floor of the building is a specialist clothing and apparel shop. The 2nd floor, a tattoo studio.

The overlapping typography is a direct representation of the two divisions of the brand meeting under one roof. The clothing & apparel section is designed with black as the background, white as the detail. The studio is represented with white background and black detail.

One by One
Twitter

More coming soon.